How many web masters are ripping you off?
by Norma Holt
Some people just beginning their web experience gather enough information to produce material they flog to the unwary. Or they have web sites built for them and recycle the same hot air others have used to become millionaires, according to their claims.
When asked recently to examine a web site, the most amateurish page imaginable, it was something that should not be seen. Declaring himself an Internet Marketing guru the publisher aims to teach others how to build sites and get traffic to market effectively. For this he charges a fee and undoubtedly expects to make a lot of money. The site is so bad I could not even come to grips with the offer.
The facts are that people can make money on the web but it is not an easy thing to do. First it is a lot of work and a lot of learning taking place with rigorous focus and attention to detail before one becomes an expert. So why are there so many 'newbies' calling themselves 'gurus'. What is a 'guru' anyway. At this rate it appears to be the one who can best cheat others of their money. The skills required for that undertaking are much easier to learn and acquire.
The sad fact is that one cannot believe the spiels many put out there in the hope of trapping someone to pay for their lack of experience camouflaged by a bold face. Many do not care how they influence others to spend their money and some will sell their mother if it means making a profit. Even the most caring will sometimes become the IM bully for a quid. They can by pass their sense of morality because they did not write the e-mails given to them by their guru. The claims they portray is that they became millionaires taking in hundreds of thousands of dollars a week by doing exactly what they can then teache you to do.
Oh, come on! The guy who delivers the free site-site a is raking in hundreds a week out of affiliate programs you are forced to join and pay hefty fees for by accepting the FREE web site. By the time $2-3,000 dollars in fees has been traded your free web site is a major burden.
SO:
Do you withdraw from the programs he got you into after all that money you invested?
Do you walk away from something you believed in but which is currently sending you broke?
Or do you believe the hype and continue until the next round of fees are due?
Finally the decision is made for you. You are broke and more fees are looming. You hate what you are doing and you want to run as far away from the Internet as possible. So what has the term free meant to you.
Together with that fraud comes the clever techniques of squeeze pages whereby one is given just 15 minutes or so to fall into the trap or the offer is gone forever. They usually associate with FREE OFFERs whereby you can download a whole of stuff if you act quickly. Speed is the operative word and once you enter the site you are suddenly on a page that says 'You Will See This Offer Only Once'. At the bottom of the page is usually a clock with the seconds ticking away. "If You Click Away fFrom this Page You Will Have To Pay Full Price" is the last message you will see before the price is announced and you are hooked. These tricks are played out through the lists you have opted to join in expectation of another offer.
What is the offer? Why is it so valuable? Why do I only have 15 minutes to purchase? The questions race in your brain but you are conditioned not to miss a bargain so you fall into the trap. What do you get back? Usually a lot of insignificant or useless e-books or other stuff that just takes up room on your computer. Before long you have CD's full of junk that has cost you a small fortune to acquire. You do it because it is too hard not to.
The fraudsters win out as people go for the bargain and the free offer. How to trick people into parting with their cash is akin to a science that the so-called 'guru' who gave you a web site has mastered. If you want to succeed doing things his way you become like him. You will trick people into buying hot air with smoking mirrors. That is the art of this style of Internet Marketing. Because there are no regulations and the Internet is a global phenomena there is no come back.
Unfortunately there is no way to protect people from these elements that are ruining it for the genuine marketers who know what they are talking about and offer real support. They are out there offering quality, good advice, structured help and personal assistance because they care. How do you find them? Look at everything closely and you will see who comes across as a genuine person who will usually give you the shirt off his back before expecting a return.
Sites that provide quality of service must deliver what people should receive and come to expect. Through the Internet Highway Robbery of today the Jesse James and Ned Keyy sagas take on a new twist from when they held you are gun-point and seized your valuables. Now they just plague you with guilt and trigger your emotions.
Some people just beginning their web experience gather enough information to produce material they flog to the unwary. Or they have web sites built for them and recycle the same hot air others have used to become millionaires, according to their claims.
When asked recently to examine a web site, the most amateurish page imaginable, it was something that should not be seen. Declaring himself an Internet Marketing guru the publisher aims to teach others how to build sites and get traffic to market effectively. For this he charges a fee and undoubtedly expects to make a lot of money. The site is so bad I could not even come to grips with the offer.
The facts are that people can make money on the web but it is not an easy thing to do. First it is a lot of work and a lot of learning taking place with rigorous focus and attention to detail before one becomes an expert. So why are there so many 'newbies' calling themselves 'gurus'. What is a 'guru' anyway. At this rate it appears to be the one who can best cheat others of their money. The skills required for that undertaking are much easier to learn and acquire.
The sad fact is that one cannot believe the spiels many put out there in the hope of trapping someone to pay for their lack of experience camouflaged by a bold face. Many do not care how they influence others to spend their money and some will sell their mother if it means making a profit. Even the most caring will sometimes become the IM bully for a quid. They can by pass their sense of morality because they did not write the e-mails given to them by their guru. The claims they portray is that they became millionaires taking in hundreds of thousands of dollars a week by doing exactly what they can then teache you to do.
Oh, come on! The guy who delivers the free site-site a is raking in hundreds a week out of affiliate programs you are forced to join and pay hefty fees for by accepting the FREE web site. By the time $2-3,000 dollars in fees has been traded your free web site is a major burden.
SO:
Do you withdraw from the programs he got you into after all that money you invested?
Do you walk away from something you believed in but which is currently sending you broke?
Or do you believe the hype and continue until the next round of fees are due?
Finally the decision is made for you. You are broke and more fees are looming. You hate what you are doing and you want to run as far away from the Internet as possible. So what has the term free meant to you.
Together with that fraud comes the clever techniques of squeeze pages whereby one is given just 15 minutes or so to fall into the trap or the offer is gone forever. They usually associate with FREE OFFERs whereby you can download a whole of stuff if you act quickly. Speed is the operative word and once you enter the site you are suddenly on a page that says 'You Will See This Offer Only Once'. At the bottom of the page is usually a clock with the seconds ticking away. "If You Click Away fFrom this Page You Will Have To Pay Full Price" is the last message you will see before the price is announced and you are hooked. These tricks are played out through the lists you have opted to join in expectation of another offer.
What is the offer? Why is it so valuable? Why do I only have 15 minutes to purchase? The questions race in your brain but you are conditioned not to miss a bargain so you fall into the trap. What do you get back? Usually a lot of insignificant or useless e-books or other stuff that just takes up room on your computer. Before long you have CD's full of junk that has cost you a small fortune to acquire. You do it because it is too hard not to.
The fraudsters win out as people go for the bargain and the free offer. How to trick people into parting with their cash is akin to a science that the so-called 'guru' who gave you a web site has mastered. If you want to succeed doing things his way you become like him. You will trick people into buying hot air with smoking mirrors. That is the art of this style of Internet Marketing. Because there are no regulations and the Internet is a global phenomena there is no come back.
Unfortunately there is no way to protect people from these elements that are ruining it for the genuine marketers who know what they are talking about and offer real support. They are out there offering quality, good advice, structured help and personal assistance because they care. How do you find them? Look at everything closely and you will see who comes across as a genuine person who will usually give you the shirt off his back before expecting a return.
Sites that provide quality of service must deliver what people should receive and come to expect. Through the Internet Highway Robbery of today the Jesse James and Ned Keyy sagas take on a new twist from when they held you are gun-point and seized your valuables. Now they just plague you with guilt and trigger your emotions.
No comments:
Post a Comment